Internet in India Social Network Statisics

This infographic was borne out of interest and fascination with the colorful and dynamic landscape of social media channels in Asia-Pacific.
Unlike other parts of the world, where Facebook, YouTube and Twitter dominate the mass social media landscape, in Asia-Pacific, each market has its own usage trends, and sometimes even home-grown social networks (such as China, Korea, Japan, Taiwan – to name some), that either dominate or hold fair share of the social networking marketplace and consumer usage and time spent.

Of course, trends in social media keep evolving, quickly, and we are watching the latest trends for each market. This infographic was conceived and developed by myself and the digital team at Burson-Marsteller Asia-Pacific (with the help of a nifty designer).

We hope you like it and that it provides some insight into how diverse the social media playing field is here in Asia. It visualizes data from Google DoubleClick Ad Planner (gathered in Q4 2011) of top websites by reach (total views) and active users (unique views).